Livestock / Showcase / FarmMarket

FarmMarket

Direct B2B livestock marketplace

The full picture

FarmMarket

A digital marketplace connecting livestock producers directly to buyers: hotels, butchers, processors, exporters, and wholesalers. Animals graded, priced transparently, logistics arranged, and payments escrowed. No middlemen, no price opacity.

Key benefits

✓ Producers capture 60%+ of final price
✓ Quality grading creates premium pricing tiers
✓ Escrow payment eliminates buyer default risk
✓ Logistics matching optimises transport costs

Tanzania market context

Why this matters now

Tanzanian livestock producers capture only 30–40% of the final consumer price — the rest is lost to brokers, transport margins, and opaque pricing. FarmMarket brings transparency, competitive bidding, and direct market access to every producer.

Our market proposal

How we deliver

Transaction fee (3–5%) with premium listing options. Target: producer cooperatives, hotel associations, export abattoirs. First-mover in Tanzania's disaggregated livestock marketing sector.

Get the full proposal

Livestock capabilities

Explore all five services

HerdIQ Intelligent herd management with IoT ear tags PastureAI Satellite-driven grazing intelligence TraceTrust Farm-to-fork blockchain traceability DairyFlow Connected dairy collection network FarmMarket Direct B2B livestock marketplace

Related work

Projects using FarmMarket

Arusha Dairy Modernisation

End-to-end transformation of a 600-head dairy farm: HerdIQ tagging, PastureAI grazing, DairyFlow collection, and TraceTrust certification.

600 head 2,100L/day TraceTrust certified

Kilimanjaro Cooperative Network

DairyFlow network connecting 340 smallholder farmers to Tanga Fresh processor. Quality testing at 6 solar collection points.

340 farmers 6 points 3,800L/day

Tanga Beef Export Pilot

Feedlot operation with full TraceTrust blockchain traceability from birth to export abattoir. Targeting UAE market.

1,200 head Export ready UAE compliant

PastureAI Restoration — Iringa

Satellite-guided rotational grazing restored 2,400 hectares of degraded rangeland, improving carrying capacity by 35%.

2,400 ha +35% capacity Carbon sequestered

FarmMarket Dar es Salaam Hub

Digital marketplace onboarding 85 producers and 24 buyers. Monthly transaction volume exceeding TZS 420M.

85 producers 24 buyers TZS 420M/mo

HerdIQ Ranch Pilot — NARCO

Government partnership deploying IoT ear tags across 3 NARCO ranches. Real-time herd visibility for the first time.

3 ranches 1,800 tags TANLITS enabled

Technology stack

Powering FarmMarket

IoT Ear Tags

Solar-powered RFID tags measuring temperature, activity, rumination, and location. TANLITS compliant.

4,200+ animals tagged · 18% mortality reduction

Satellite Pasture AI

ML-powered NDVI analysis providing weekly biomass maps and grazing recommendations.

18,000+ hectares · 30% carrying capacity gain

Blockchain Ledger

Immutable record of every animal from birth through slaughter to consumer. QR-enabled.

12 partner farms · 15% price premium achieved

Mobile Quality Lab

Solar-powered handheld milk analysers at collection points. Real-time fat, protein, aflatoxin.

14 collection points · 30% loss reduction

Digital Marketplace

B2B platform connecting producers directly to buyers with grading, logistics, and escrow.

85 registered producers · 60%+ producer price share

Certifications

Standards we uphold

TANLITS

TANLITS Compliant

Fully integrated with Tanzania's national livestock traceability system

NCA

NCA Registered

National Construction Authority — livestock infrastructure division

HACCP

HACCP Certified

Hazard Analysis Critical Control Point for dairy and meat handling

Global

Global G.A.P.

Good Agricultural Practice certification for export readiness

Animal

Animal Welfare Approved

Certified low-stress handling and ethical animal management

Ready to talk about FarmMarket?

Our team is ready to discuss how this capability fits your project or farm.

Contact our team